Power of Testimonials for your business and positive online presence
Testimonials are very important part of business success and builds professional relationships along with perks like expertise verification, credibility from your set of customers. The power of testimonials and positive online presence cannot be replaced by anything, be it business presence or visibility in the market.
What is a testimonial?
Testimonials are written statements that supports your expertise level and credibility. They also strengthen the reputation by expression of trust that customers have on you and your business. Testimonials are considered to be an excellent opportunity as it helps in attracting new clients and ultimately make your business grow successfully. In this manner, you can leverage your existing set of clients in best possible ways. Testimonials are gained once you start exceeding the expectations of your customers. Always ask your customers for writing reviews, testimonials, giving feedback or serving as case studies.
And these testimonials and reviews will increase all the possibilities because the potential customers have strong belief on honest opinion of your customers. The trust ratio of reviews and testimonials is very high as compared to other modes like product promotions etc. According to a survey, 91% of the people check online reviews and opinion of existing customers before making a purchase.
So, this is an undeniable fact that the testimonials become a brand evangelist to millions of strangers who trust hones reviews. The reason behind trusting the reviews is that the people learn about company, products and services, offerings, benefits and they might become leads because they are inclined towards the business and trust the existing and happy customers.
How to use the words of happy customers for lead generation?
When it is about business, it is all about the word of mouth. Testimonials are form of expression by the customers and a very powerful tool for strengthening of brand. If people don’t trsut you, they won’t start any business relationship with you as they do not found you credible and trustworthy. You will be surprised to know the value of testimonials and your online presence in business. Testimonials are not only about gaining new clients but also, about positive interactions, successful projects and embodiment of the relationship that you share with your customers.
How to use the power of Testimonials?
- Verification – Try to verify that the testimonial received from the customer is actually written by them as the end customer is the only person who can fairly provide a genuine review about the products or services.
- Placement – There are many places where the testimonials can be placed like blog, website, sales pages, brochures, direct mail letters, social media, press releases etc. Ensure that you make complete use of all channels to spread the word.
- Written and video: It is great if you can get written as well as video testimonials as different type of media creates buzz and works in different ways too.
Testimonials are essential mainly due to credibility and trust factor. With the increasing pace of online business and world, everybody is switching online and considering the reviews before making the final decision. Make your online visibility with A2Z.sale and have your own online store to strengthen your business.